The Many Features of Your SBM Member Directory

Clear & Convincing Feature Article

Non-traditional Lawyers Also Need a Web Presence

In the two-plus years the SBM Member Directory has been up and running, many features have been added and expanded. Some features are free to members and others contain a subscription cost.

While all State Bar members are listed with a basic profile, not all have taken advantage of the free features such as an expanded profile, online appointment scheduling, blog publishing, or promoting professional events. Other features which require a subscription fee, are the Lawyer 2 Lawyer referral directory, the Law Firm package, Zeekbeek Web Archiver, and the profile builder.

Free Features

Enhance your basic profile to gain more contacts. You can:

  • Use your biography to tell prospective clients the basics such as education and experience. Add your hobbies and interests—clients like to feel a connection to a human being.
  • Include a recent photo.
  • Add your title—are you an owner, shareholder, or partner of your organization?
  • Add your active social media accounts with links.
  • List all jurisdictions where you are licensed to practice—it's possible a client might need a lawyer who can practice in a neighboring state.
  • List other languages you speak.

Other profile features include a client contact form, a blog, publications, groups, reviews, appointment scheduling, and a checkbox showing whether you are accepting clients.

Subscription-Based Features

Law Firm is a subscription-based product allowing you or your marketing director to update profiles of each member of the firm with a single username and password. You can create a home page describing the firm with links to attorneys, practice areas, publications, and locations. As the firm changes and grows, you can add or delete links.

Web Archiver is a screen-capture tool that automatically preserves the online content of your Zeekbeek profile and any external websites you've chosen, social media accounts or profiles you've selected, and archives the data electronically. Your online content is preserved for at least three years in compliance with Michigan Rules of Professional Conduct Rule: 7.2 Advertising (b).

Lawyer2Lawyer: Referrals from other attorneys can be a vital part of a healthy law practice. Use the Lawyer2Lawyer referral directory to advertise your firm under a particular practice area.

Click on the improved SBM Member Directory, which gets more than 10,000 page views a day, to take advantage of these features. By using all the services provided, consumers will easily find you, make an appointment, and soon be on their way to your office.

Roberta GubbinsRoberta Gubbins has served as the editor of the Ingham County Legal News. Since leaving the paper, she provides services as a ghostwriter editing articles, blogs, and e-blasts for lawyers and law firms. She is the editor of Briefs, the Ingham County Bar Association e-newsletter, and The Mentor, SBM Master Lawyers Section newsletter.

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Using the New Enhanced Member Directory

How to Login and Edit Your Profile
Zeekbeek For Lawyers Page—learn about all the new directory features
How to Contact ZeekBeek Support