Fast
Facts:
If
you have an e-mail address, you have undoubtedly received Spam.
Filtering
Spam can save you time and frustration.
You can fight Spam through your ISP, e-mail client
software, or other Spam filtering software.
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This
article can make you $900 richer this year—if you use electronic mail
(e-mail) and follow our advice. E-mail is a great method of communication
used by a majority of lawyers and staff. To use e-mail, you need to make
the address available. Unfortunately, one by-product of making your e-mail
address available is that advertisers can harvest your e-mail address
to send you unsolicited advertisements (Spam).
While not typical, each of the authors of this article received over 6,500
Spam e-mails in the month they worked on this article. This experience
vastly exceeds the 2,200 Spam e-mails per year the average person can
currently expect,1
but the better you advertise your availability by electronic means, the
more Spam you will receive. Further, the quantity of Spam e-mail has doubled
about every four-and-one-half months.2
From 2001 to 2002, Spam increased from 8 percent of all e-mail to 38 percent3
and by July 2003 is likely
to constitute more than half of all e-mail.4
This means you will be getting even more Spam than our estimate suggests
by the time you read this article.
Think about this: if you get 2,200 Spams this year and spend ten seconds
looking at each to be sure it isn’t an important communication, hit delete
and look at the next e-mail, you have spent over 6 hours out of your year
‘‘canning’’ Spam. At a billing rate of $150 per hour, the cost would be
$900 in lost billings. How can you fight back? This article will offer
several solutions to reduce the time and economic loss, plus help save
your sanity.
Where
Spam Comes From
If
you have an e-mail address, you have undoubtedly received Spam. Spam comes
mainly from three sources:
1.
You signed up for something, gave out your e-mail address, and either
failed to say ‘‘don’t send me anything else’’ (if they were polite enough
to ask) or they don’t care about your preference;
2.
You have your e-mail address on the Internet as part of your firm’s marketing
web page and a commercial program called a crawler harvests your address
(and maybe some keywords to help target the Spam to things you might be
interested in); or
3.
Random e-mails are sent guessing at common e-mail addresses at known domains.
Receiving
Spam presents problems because it takes minutes out of your day to delete
it, it can lead to space problems on your hard drive, it may slow performance
of downloads, and it can cause you to overlook a legitimate e-mail among
the junk.
You
Have Options
Fortunately,
you are not without some options to reduce the inconvenience. You can
attack the problem on several fronts. First, many Internet Service Providers
(ISPs) now include Spam filters as part of their services. Second, most
e-mail client software, such as Microsoft’s Outlook Express, allow you
to filter or block e-mail you can identify as Spam. Third, you can get
Spam filtering software for use on your machine.
ISP
Filtering
If
you are fortunate enough to have Spam filtering software on your ISP,
you can usually set the level of protection you desire. Unfortunately,
if the settings are too high, you may trash good e-mail with the bad.
A medium setting is usually the best choice. It junks the stuff that is
definitely Spam, but lets through some questionable material that may
include your friend’s e-mail with a joke in it. Another potential downside
to this filtering method is that e-mail identified as Spam is usually
vaporized—it disappears forever—because the deletion occurs prior to your
download.
‘‘Filtering’’
or ‘‘Blocking’’ through Your E-Mail Client
The
‘‘e-mail client’’ is ‘‘geek speak’’ for the program used to send e-mail,
such as Eudora, Outlook, Pegasus, Opera, or Outlook Express. In Outlook
Express, which is probably the most commonly used e-mail client, you can
look at an e-mail, decide it is Spam, click on ‘‘Message’’ in the
menu bar and choose ‘‘Block Sender.’’ You are asked if you want
to delete other e-mail from the sender (be careful with this: if you block
e-mail from your mom by accident and then hit ‘‘Delete other mail from
this sender,’’ you will accidentally delete all your love notes).
You then have to enter ‘‘Okay’’ before you resume reading your
e-mail. This method works pretty well, but has several drawbacks:
Mistakes
Are Hard to Retract
You
will make a mistake eventually if you do it long enough. You can get in
a repetitive pattern of clicking on e-mails and clicking on ‘‘Message/Block
Sender.’’ If you mistakenly block the e-mail address of a friend—it
is already too late because the block is in. To undo the block you need
to click on ‘‘Tools/Message Rules/Blocked Sender List,’’ ´croll
to the very end of the list (because unlike a logical person, the program
adds the names to the bottom of the list instead of the top), find the
address, click on it, click ‘‘Remove’’ and confirm the removal,
close the dialog box and finally resume where you left off. Now that was
work!
Smart
High Volume Mailers Have Found Ways Around This System
The
best one we have seen lately disguises the e-mail so that when you block
the address, you block yourself. The spammer masks the e-mail so it appears
to have come from your own e-mail address. This means you cannot send
yourself any more e-mail until you remove the blocked address. The second
and more typical circumvention is where the sender uses a reply address
like ‘‘218747e07f63d53747e1561@dailyannoyingoffersanddeals.com.’’ These
examples contain a number unique to the particular e-mail sent out. It
can be decoded so that if you reply, the spammer knows who you are, what
offer it related to, etc. Note that clicking on the link in the e-mail
will not only take you to the referenced website, but will also pass on
information telling the spammer that you in fact looked at the product
or offer, thus increasing the risk you will get even more Spam. Blocking
this e-mail address will have no effect because the spammer never reuses
the unique number. The next time they e-mail you, the number changes to
reflect the new offer.
Fortunately,
there is another step you can take to help—but not always solve—the problem,
called ‘‘domain blocking.’’ You can refuse to receive all e-mail that
comes from a particular domain. For example, you probably never want to
get e-mail from a domain called ‘‘dailyannoyingoffersanddeals.com.’’ Assuming
that you received e-mail from this domain, you would block it in the normal
manner. Every few days you should peruse the list of blocked e-mail addresses,
looking for addresses that are from domains you wish to block in their
entirety. Then, highlight the desired blocked address, click on ‘‘Modify,’’
delete the @ sign and all preceding text, and accept the change. Then
work your way up the list in this fashion until you get to where you left
off last time. If your blocked list includes a domain like the ones above
that sent more than one e-mail, then when you try to block the domain
the second and subsequent times you will be asked if you mean to add this
in replacement of the same name already in your blocked list. Just say,
‘‘Yes.’’
Domain
blocking will help significantly, but it has two drawbacks. You probably
don’t want to block ‘‘yahoo.com’’ or ‘‘hotmail.
com’’ entirely because your friends use them, so addresses from domains
of that type aren’t fair game for this solution. The other problem is
that the spammers are on to domain blocking. Domain blocking in Outlook
Express starts from the @ sign and moves right. The spammers have now
introduced ‘‘sub-domains,’’ which fool the current version of Outlook
Express. Example: In a perfect world you would look at the address ‘‘bounce-48905120-997@mail104.dailyannoyingoffersanddeals.com’’
and determine that you don’t know anybody at ‘‘dailyannoyingoffersanddeals.com,’’
and block everything at ‘‘dailyannoyingoffersanddeals.com’’ by modifying
the blocked address to read ‘‘dailyannoyingoffersanddeals.com.’’ Unfortunately
this would not block e-mail from ‘‘mail104.dailyannoyingoffersand
deals.com.’’ Instead you need to block ‘‘mail104.dailyannoyingoffersanddeals.com,’’
by deleting everything from the @ to the left and hitting ‘‘Okay.’’
The hitch, however, is that this is the 104th sub-domain this e-mailer
has used. Tomorrow they will be sending you mail from ‘‘mail105.dailyannoyingoffersanddeals.com’’
and the day after that....So every day you have to look at the spammer’s
first offer before blocking the daily sub-domain and moving on.
There
is another method of domain blocking that can help, but it gets more tedious.
You can click on the word ‘‘Message’’ in the Outlook Express menu
bar and choose ‘‘Create Rule.’’ In the third section of the resulting
dialog box, ‘‘3.Rule Description,’’ click on the e-mail address
that appears. When you see the address in the bottom section, you need
to add an address by manually typing the domain you want to block. This
is more intelligent because you can type ‘‘myfunsleuth.com,’’ for example,
and it will take out all sub-domains at the same time. Click ‘‘Okay’’
to go back, then choose to delete the mail in the second section,
‘‘2. Select the Actions for Your Rule.’’ The only problem with
this approach is that having too many rules will impact performance. Still
it is a good way to junk the biggest offenders.
It
Takes Too Many Clicks
At
best, the blocking solution in Outlook Express is clumsy, requiring multiple
clicks, with no ‘‘undo’’ or ‘‘cancel.’’ An improvement to Outlook Express
would be if it allowed you to select domain blocking as the second step
and would allow sub-domains to be blocked as well. Another problem with
blocking using Outlook Express is that you cannot export the blocked senders
list and edit it in any simple text format.
Spam
Filtering Software
There
are a number of filtering programs available. Some available for purchase
can be configured to do the job nicely. For example, ‘‘MailShield’’ from
Lyris (http://www.lyris.com/products/mailshield/)
uses ‘‘fuzzy logic’’ but costs $60. ‘‘SpamKiller by McAfee (http://www.mcafee.com/myapps/msk/default.asp)
is $40 and is nearly as powerful. For the frugal among us, there are also
freeware utilities that work pretty well. ‘‘SpamPal for Windows’’ is one
of the best we have seen (http://www.spampal.org.uk/).
The
concept of a Spam filtering software is very simple. The Spam filter actually
retrieves the mail from your Internet account. To do this, you set the
incoming mail server in your Outlook Express or other e-mail client to
‘‘localhost.’’ Your e-mail client then looks at the Spam filtering software
for new e-mail instead of your ISP. You can configure the filtering software
to check multiple ISPs. When your e-mail client requests e-mail, the filter
software pulls the mail from the server. In the case of SpamPal, it adds
‘‘**SPAM**’’ to the subject line of suspected Spam. You could then create
a filter to route e-mail with ‘‘**SPAM**’’ in the subject line to a junk
or quarantine folder. (To create the filter just click on the first e-mail
containing **SPAM** and choose ‘‘Message’’ from the menu bar and
then ‘‘Create Rule From Message.’’A This frees up your inbox to
receive legitimate correspondence.
Periodically
you need to actually read the Spam mail folder to be sure you didn’t trap
any desired mail. If messages you actually want got diverted to the Spam
mail folder, you need to adjust. Most e-mail filter programs work from
three principals: whitelists, blacklists, and content filters.
Whitelists
A ‘‘whitelist’’
is a list of e-mail addresses that get through the Spam filter regardless
of content. This is where you put your mother and friends. Most filtering
programs, including SpamPal, will automatically whitelist people in your
e-mail address book and people with whom you correspond more than a few
times. You can also manually add persons into such a list.
Blacklists
This
is the list you do not want to be on. Blacklisted e-mail is sent to purgatory
and, at best, gets a cursory glance. Blacklists are assembled by several
organizations and SpamPal, like most filtering software, allows you to
specify one or more such lists and automatically retrieve updates of the
blacklist at set intervals. You can also add your own blacklist entries.
This is where you can add the domain you want to kill. Unlike Outlook
Express, on SpamPal you can add an asterisk if you want to use a wildcard
character. So ‘‘*myfunsleuth.com’’ would get the sub-domain issue cleared
up immediately. If you choose too many third-party blacklists to double
check, you may see a delay in e-mail performance.
Filtering
While
the use of white and blacklists tends to get rid of repeat offenders,
there are some Spam messages that get sent from a number of addresses.
The messages sent by the Klez Virus are a good example. The messages come
from random addresses, but have consistent content. You can establish
a filter to look at the e-mail and quarantine it based on the content.
You can also set filters to hold e-mail with particular types of attachments.
You can get plug-ins for SpamPal, for example, which allow you to search
content using a powerful method called ‘‘Regular Expressions’’ (or REGEX
for short), permitting you to find patterns of words regardless of how
many other words separate them.
Conclusion
If
you are tired of taking five (or more) minutes to delete your junk e-mail
every day, take matters into your own hands. Get active and block it,
filter it, and get on with the legitimate communications using any combination
of the suggested three options: through your ISP, through your e-mail
client, or through Spam filtering software. To further assist you, the
authors have set up a website at www.lawtechhelp.com
where they show you step-by-step how to implement these suggestions for
several popular e-mail clients.
Footnotes
1.
http://story.news.yahoo.com/news?tmpl=story&u=/nm/20021202/wr_nm/tech_spam_dc_4.
2.
http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2002/10/09/BU243115.DTL.
3.
Id.
4.
http://zdnet.com.com/2100-1106-979069.html.
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