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Resources
New and Startup
Do-It-Yourself Marketing: Tips for Solo and Small Firm Lawyers—Law Practice Magazine (2011)
Tips from the Marketing Director for New Associates
Ethics
Effective Attorney Advertising—Why It Will Improve Your Life—Michigan Bar Journal (Dec 2009) PDF
Social Media & Internet
Friend Requests and Beyond: Judicial Ethics in the Social Networking Sphere—Michigan Bar Journal (Dec 2011) PDF
Twenty Essential Tools and Applications for Bloggers—Michigan Bar Journal (Aug 2011) PDF
Thinking About Social Media in Your Law Firm—Law Practice Magazine (2011)
Ring in the New Year With an Internet Marketing Resolution—Michigan Bar Journal (Dec 2010) PDF
Worksheets
Pre-Marketing Review Attorney Survey MS WORD
How to Implement Law Office Marketing Strategies PDF
Links
KnowThis.com—Compendium of marketing terms, definitions, and dictionaries
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From Our Lending Library NEW!
A Lawyer's Guide to Networking
By Susan R. Sneider
Lending Library Number: 162
This hands-on workbook is an invaluable tool for lawyers at all stages of their professional life, from law students to high-level professionals transitioning careers. Filled with practical advice, folk wisdom, academic theory, and tips from some leading members of the bar, this book covers networking from the basics of an "elevator pitch" to the role it plays in business development, internal relations, job searches, and leadership in the profession and in the community.
Full Description
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