State Bar of Michigan
home member area contact us


practice management resource center



 print this page


for members
SBM general information

member directory

admissions, ethics, and
   regulation


diversity & inclusion

justice initiatives

member services

practice management
   resource center


public policy resource
   center


publications and
   advertising


research and links

sections & committees


ethics for members
ethics developments
ethics opinions
TAON (trust accounts)


from the courts
opinion searching
virtual court


for the public
public resources
media resources


giving opportunities
a lawyer helps
access to justice
   campaign

Monday, December 9, 2013

8:30 a.m.–12:30 p.m.

Only $95
Limited seating

Speaker
John F. Reed

 

Location

State Bar of Michigan
306 Townsend St, Lansing

Directions
No onsite parking | parking map

Register Online MiPad Registration Form

 
 

Seminar Agenda

Program Introduction
–Business Development and Marketing (BDM)
–What should your BDM plan include?
–Tools & information you will take away from this program

Building Your BDM Plan
Personal Branding
–Defined
–Applications
–Alignment with your firm's brand

Personal Marketing
–Personal marketing vs. firm marketing
–Goals & objectives
–Tactics & leverage

Networks & Networking
–Target audience vs. network
–Assessing the value of a contact
–Managing your network
–Cross-promoting your network
–The role of social media

Business Development
–Building relationships
–Business development conversations
–Converting conversations into clients
–Cross-selling
–Tools & techniques
–Creating a touchpoint system

Putting Your Plan in Action
–Custom-fitting your BDM plan to you
–Managing, monitoring, & measuring
–Reasonable expectations & investment

Q&A and Wrap-Up

Register
Online or by mail/fax form PDF

Speaker

With a background in both marketing and law, John F. Reed has worked with lawyers and law firms for more than 20 years. He began his marketing career as an account executive with the lead advertising agency for a U.S. auto manufacturer. Afterreed graduating from Michigan State University College of Law, Mr. Reed joined the litigation department of a large Midwest firm, gaining insight into the business of law and the unique issues lawyers and legal marketers encounter each day. He then left the practice to start a career in the legal information industry, partnering with law firms of all sizes to provide solutions to their business development, competitive intelligence, professional development, and practice workflow needs. Mr. Reed was then recruited by a preeminent law firm public relations company to oversee its marketing and creative groups and to lead its business development efforts. The culmination of this background is Rain BDM, a firm that helps attorneys cultivate stronger client relationships, build their practice, and gain new perspectives about the value of their services. Mr. Reed is a member of the State Bar of Michigan, a certified Myers-Briggs Type Indicator® administrator and interpreter, and a graduate of the Inside-Out Coaching program.

Practice Management Advisors:

Diane Ebersole—Diane is a practice management advisor for the State Bar of Michigan. She is the chair of the Practice Management Advisors of North America, and chair of the ABA State and Local Bar Outreach Committee, member of the ABA TECHSHOW Board of the Law Practice Management Section, and serves on the board of the ABA Law Practice Magazine. She is a frequent speaker presenting topics encompassing office management technology and best practices, mobile practice tools, and integrated practice management applications. She became certified in HotDocs consultant in 2007 and is also a certified Clio consultant. Her background includes a stint at as the regional IT director for a fortune 500 company, a law school IT training coordinator, a network administrator, and as the instructional design and testing coordinator for a medical school. Diane strives to empower attorneys and their staff with the technology tools and training to maximize the efficiency of their law firm while developing sound legal business practices.

JoAnn Hathaway—JoAnn Hathaway began working for the State Bar of Michigan in 2005 as a practice management advisor to develop the Practice Management Resource Center. Her duties include advising members on law practice and risk management issues. Prior to joining the SBM, JoAnn worked for ProNational Insurance Company as a legal liability claims director and risk manager. She also has experience as a litigation paralegal working for Fraser Trebilcock Davis and Foster, PC, and a legal administrator for Dykema Gossett, PLLC. She is an Adobe Acrobat Certified Expert, and holds software certifications in Clio, LexisNexis Time Matters, Billing Matters, and Total Practice Advantage practice management software. She is a registered professional liability underwriter and a licensed property and casualty insurance agent.

   
 

 

follow us
Follow Us on Facebook Follow Us on LinkedIn Follow Us on Twitter Follow the SBM Blog

 

©Copyright 2014

website links
Contact Us
Site Map
Website Privacy Statement PDF
Staff Links

SBM on the Mapcontact information
State Bar of Michigan
306 Townsend St
Lansing, MI 48933-2012
Phone: (517) 346-6300
Toll Free: (800) 968-1442
Fax: (517) 482-6248