PMRC Lending Library: How to Get and Keep Good Clients by Jay G. Foonberg

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How to Get and Keep Good Clients
(Second Edition)
by Jay G. Foonberg

Complete Lending List

Lending Library number: 25

Best-selling author and acknowledged marketing ace Jay Foonberg gives time-proven tips and techniques that you can use for long-range and immediate marketing success. Foonberg encourages you to experiment with different marketing approaches so you develop your own winning style. Included: "Foonberg's Favorite 51 Rules of Good Client Relations for the Busy Lawyer." "How Turning Down my First Case Led to 19 Cases." "How to Handle People Who Hate Lawyers or the Legal System." "Fee Allocation Formulas to Encourage Marketing." "Cost-Effective Classified Newspaper Advertising," and much, much more!

Written in Foonberg's straightforward, no-nonsense style, this book is not theoretical in nature, but offers practical ideas you can implement now. Numerous sample letters, homespun advice, and personal anecdotes are also featured.

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