State Bar of Michigan
State Bar of Michigan
member area
contact us













 print this page

for members
SBM general information

member directory

admissions, ethics, and

diversity & inclusion

justice initiatives

member services

practice management
   resource center

public policy resource

publications and

research and links

sections & committees

ethics for members
ethics developments
ethics opinions
TAON (trust accounts)

from the courts
opinion searching
virtual court

for the public
public resources
media resources

giving opportunities
a lawyer helps
access to justice

Practice Management Resource Center


Borrow a Book | Complete Lending List

Successful Client Newsletters: The Complete Guide to Creating Powerful Newsletters
by Milton W. Zwicker

Lending Library Number: 39

Successful Client Newsletters: The Complete Guide to Creating Powerful Newsletters provides advice, samples, and solutions for the all-too-common strategic, editorial, and design problems legal professionals face when trying to create or maintain an effective newsletter for their clients.

Written specifically for lawyers, editors, writers, and marketers, this book offers expert guidance
on how to start a newsletter from scratch, redesign an existing one, or simply learn more about the design, production, and marketing of your newsletter. Milton Zwicker walks you through each step of the process so that you produce a newsletter that your clients look forward to receiving and won't dump in the circular file.

Successful Client Newsletters shares how to:

  • Develop a marketing plan for your newsletter. Five essential steps to planning a successful newsletter. Forms include target market analysis, goals and objectives analysis, and newsletter action plan.
  • Compose powerful headlines. Instructions on how to lure your readers with compelling headlines. Offers sample "hook'em" headlines and the 16 best promotional words to use.
  • Create compelling content. Learn how to develop content that satisfies your target audience. Offers writing tips, developing the lead, and working with volunteer editors. Forms include reader survey and annual content plan.
  • Establish a reasonable budget. Features discussions on design, editorial, production, and distribution costs. Sample forms include a planning report and a quarterly publishing budget.
  • Select an efficient format for print and Internet editions. How to design with color, use photographs and graphics, and pick the right format. Plus, the ins & outs of electronic publishing and how to meet the needs of your online readers.

If you are considering the publication of your first newsletter, or want to revamp your existing process, this book is a must-read. You'll get a thorough overview of the entire process and will refer to Zwicker's insights, charts, planning tools, writing ideas, and design tips time and time again.

Practice Management Resource Center
Career Transitioning
Client Relations
Disaster Resources
Ethics Helpline
Financial Management
Law Office Management
Lending Library
Personnel Matters
Record Retention
Trust Accounts