Marketing Plan

Limited introductory rate of only $75
Buy it now at the SBM Store.

Select e-Learning after login. TO ACCESS THE VIDEOS after purchase, simply click the "Purchase History" link in the right-side navigation, then select "e-Learning." The "Launch Course" link will take you to the e-Learning videos.

  • Same great content as the live seminar
  • Geared to all experience levels
  • EZ to follow videos
  • "Instant replay" to perfect your skills
  • Nationally-recognized presenter
  • Access anywhere, anytime on your Mac, PC, tablet, or smartphone

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John F. Reed

With a background in both marketing and law, John F. Reed has worked with lawyers and law firms for more than 20 years. He began his marketing career as an account executive with the lead advertising agency for a U.S. auto manufacturer. After graduating from Michigan State University College of Law, Mr. Reed joined the litigation department of a large Midwest firm, gaining insight into the business of law and the unique issues lawyers and legal marketers encounter each day. He then left the practice to start a career in the legal information industry, partnering with law firms of all sizes to provide solutions to their business development, competitive intelligence, professional development, and practice workflow needs. Mr. Reed was then recruited by a preeminent law firm public relations company to oversee its marketing and creative groups and to lead its business development efforts. The culmination of this background is Rain BDM, a firm that helps attorneys cultivate stronger client relationships, build their practice, and gain new perspectives about the value of their services. Mr. Reed is a member of the State Bar of Michigan, a certified Myers-Briggs Type Indicator® administrator and interpreter, and a graduate of the Inside-Out Coaching program.

Seminar Agenda

Program Introduction
–Business Development and Marketing (BDM)
–What should your BDM plan include?
–Tools & information you will take away from this program

Building Your BDM Plan
Personal Branding
–Alignment with your firm's brand

Personal Marketing
–Personal marketing vs. firm marketing
–Goals & objectives
–Tactics & leverage

Networks & Networking
–Target audience vs. network
–Assessing the value of a contact
–Managing your network
–Cross-promoting your network
–The role of social media

Business Development
–Building relationships
–Business development conversations
–Converting conversations into clients
–Tools & techniques
–Creating a touchpoint system

Putting Your Plan in Action
–Custom-fitting your BDM plan to you
–Managing, monitoring, & measuring
–Reasonable expectations & investment