Lending Library

Personal Branding in One Hour for Lawyers

By Katy Goshtasbi

Lending Library Number: 174

With over 1.2 million licensed attorneys in the United States, how do lawyers stand out from their fellow practitioners and get jobs, promotions, clients, and referrals? To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. In Personal Branding in One Hour for Lawyers, personal branding expert and experienced attorney Katy Goshtasbi explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process. In just one hour, you will learn to:

  • Discover your personal brand—and why it matters to colleagues and clients
  • Use your personal brand as a marketing tool
  • Stand out from the crowd—improve your visual brand by making simple, yet impactful, changes to your attire & personal appearance
  • Create effective marketing materials for your brand
  • Network successfully to implement your personal brand
  • Communicate your brand effectively