The State Bar of Michigan and Legal Talk Network podcast series, On Balance, features a diversified array of legal thought leaders. Hosted by JoAnn Hathaway of the bar’s Practice Management Resource Center and Molly Ranns of its Lawyers and Judges Assistance Program, the series focuses on the need for interplay between practice management and lawyer wellness for a thriving law practice.
What do we mean when we talk about web presence, and how exactly can your law firm get it? Hosts Molly Ranns and JoAnn Hathaway welcome legal marketing pro Gyi Tsakalakis to chat about what digital marketing looks like in the current legal landscape. They discuss effective ways to invest in your online presence, how to measure your success, and whether an in-house marketing team or a marketing consultant is right for your firm’s needs. And, after their aerial view, Gyi closes in on some of the specifics of Google marketing and shares why he recommends WordPress for developing your firm’s website.
Gyi Tsakalakis is founder of AttorneySync, and as a non-practicing lawyer, he understands the unique considerations of ethically and effectively marketing a law practice online.