New and Startup

Does Your Marketing Content Contribute to Information Overload?
Michigan Bar Journal (November 2017)

Practice Building from the Michigan Bar Journal
Getting a Handle on Marketing (part 1)
Making the Most of Business Development (Part 2)

What IKEA Tells Us About the Business Model of Law Practice
Michigan Bar Journal (May 2013)

Do-It-Yourself Marketing: Tips for Solo and Small Firm Lawyers—Law Practice Magazine (2011)

Effective Attorney Advertising—Why It Will Improve Your LifeMichigan Bar Journal (Dec 2009)

Social Media & Internet
Using Facebook for Your Law Firm from the Michigan Bar Journal (June 2014)

Friend Requests and Beyond: Judicial Ethics in the Social Networking SphereMichigan Bar Journal (Dec 2011)

Twenty Essential Tools and Applications for BloggersMichigan Bar Journal (Aug 2011)

Pre-Marketing Review Attorney Survey MS WORD

How to Implement Law Office Marketing Strategies

Links—Compendium of marketing terms, definitions, and dictionaries

From Our Lending Library
network A Lawyer's Guide to Networking

By Susan R. Sneider

Lending Library Number: 162

This hands-on workbook is an invaluable tool for lawyers at all stages of their professional life, from law students to high-level professionals transitioning careers. Filled with practical advice, folk wisdom, academic theory, and tips from some leading members of the bar, this book covers networking from the basics of an "elevator pitch" to the role it plays in business development, internal relations, job searches, and leadership in the profession and in the community.

Your Business Development & Marketing Plan

Follow along as legal marketing expert John Reed shows you how to build your business development and marketing plan in this 6-module web-based video course. Study at your leisure, stop and rewind the video when you need to focus on a point, and repeat the modules as often as you would like in order to Build Your Business Development & Marketing Planexperience first-hand the many useful strategies presented in this seminar. Learn how to build your BDM plan and how to put the plan into action.

  • Same great content as the live seminar
  • Geared to all experience levels
  • EZ to follow videos
  • "Instant replay" to perfect your skills
  • Nationally-recognized presenter
  • Access anywhere, anytime on your Mac, PC, tablet, or smartphone

More Information


How Can Attorneys Use Google+ to Generate Business?
Just when you mastered Twitter and Facebook, Google+ joins the mix. ABA Journal Podcast moderator Stephanie Francis Ward talks with lawyers and a social media expert about the marketing opportunities the new site offers, and the tradeoffs for privacy concerns.
Presenters: Ryan J. Davis, Mark Schondorf, Derek S. Witte from ABA Journal Podcast Transcript
Program Date: September 12, 2011
Duration: 32 Minutes
Cost: Free

The Impact of Search Engine Optimization
How can you use SEO to market your law practice? This podcast discusses why search engine optimization is important to lawyers, how SEO works, and how it retains its importance, even with the explosion of social media.
Presenters: Jared Correia and Conrad Saam from Legal Talk Network
Program Date: March 22, 2011
Duration: 29 Minutes
Cost: Free